While it is easy to post a black square or send out tweets with the hashtag #BLM, we need beauty brands to make real commitments to the Black Lives Matter (BLM) movement.
Black women comprise a sizeable segment of beauty consumers, yet many major beauty brands fail to feature black content creators, promote black employees to the C-suite, or support the black community. It is time we put their feet to the fire.
Below is a Google Sheet created by beauty reporter Darian Harvin and producer Dyana Larios. This document can be used as a tool for people to track initial responses of beauty brands carried at large retailers on their Instagram feed. The spreadsheet names companies that have donated to the Black Lives Matter movement and have made a commitment to change. However, I encourage you to reach out to your favourite brands directly to get the most up-to-date information. Check in with these companies often—we need to hold brands accountable even after the media frenzy has died down.
Read the complete list of brands by clicking the spreadsheet, below:
How to Keep Brands Accountable: #PulluporShutup
There is a movement called #PulluporShutUp created by Sharon Chuter of UMOA Beauty that fights for economic opportunities for black people. #PulluporShutup asks brands to put their money where their mouth is by hiring, supporting, and promoting black employees. You can learn more about the #PulluporShutup movement aimed at holding beauty brands accountable by watching my video,above.